Research Methods for Business, with eBook Access Code - Roger Bougie

. .

Auteur(s) : Roger Bougie - Uma Sekaran

Editeur : Wiley

Langue : Anglais

Parution : 01/11/2025

Format : Moyen, de 350g à 1kg

Nombre de pages : 448.0

ISBN : 1394319002

Résumé :

Master the tools and techniques needed to design, conduct, and analyze research projects effectively

Research Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper understanding of how to conduct rigorous, relevant, and ethical research.

WILEY ADVANTAGE

• Provides a clear, student-friendly introduction to business research with an informal and accessible writing style
• Covers a wide range of business research methods and practices used in areas such as human resources management, strategic management, operations management, finance, and accounting
• Integrates real-world case studies and examples from various business disciplines to illustrate key concepts
• Emphasizes both scientific and pragmatic approaches to research to ensure a well-rounded understanding
• Enhances critical thinking and problem-solving skills through structured exercises and hands-on activities

AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE

This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text.

• Videos: Research Methods for Business integrates abundant video content developed by the authors to complement the text and engage readers more deeply.
• Interactive Self-Scoring Quizzes: Concept Check Questions at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material.
• Downloadable Files: Additional Cases and SPSS Data Sets can be found throughout the text, helping students further engage with the content.

...

Biographie:

ABOUT THE AUTHORS

Roger Bougie is the Academic Director of the Executive Master of Management and Organization at TIAS School for Business & Society (Tilburg University) and an Associate Professor in Research Methods. He holds a PhD in Marketing from Tilburg University and has more than two decades of experience teaching undergraduate, graduate, and executive programs. A recipient of multiple teaching awards, he has published extensively in peer-reviewed journals and co-authored books and articles on research methods, marketing, and managerial decision making in complex situations.

Uma Sekaran was Professor Emerita of Management at Southern Illinois University at Carbondale. She earned her MBA from the University of Connecticut and her PhD from UCLA. A distinguished researcher, she authored or co-authored eight books, numerous book chapters, and more than 55 refereed journal articles. Renowned for her contributions to cross-cultural research, she received multiple awards for her teaching and research excellence from the Academy of Management and other professional organizations....

Sommaire:

Preface xxi

About the Authors xxiv

1 Introduction to Research 1

Introduction 1

Business Research 2

Research and the Manager 3

Types of Business Research: Applied and Basic 4

Applied Research 5

Basic or Fundamental Research 7

Managers and Research 7

Why Managers Need to Know About Research 7

The Manager and the Consultant-Researcher 8

Internal Versus External Consultants/Researchers 9

Internal Consultants/Researchers 9

Advantages of Internal Consultants/Researchers 9

Disadvantages of Internal Consultants/Researchers 9

External Consultants/Researchers 10

Advantages of External Consultants/Researchers 10

Disadvantages of External Consultants/Researchers 10

Knowledge About Research and Managerial Effectiveness 11

Ethics and Business Research 11

Summary 12

Discussion Questions 13

Case: The Laroche Candy Company 14

Case Questions 16

2 The Scientific Approach and Alternative Approaches to Investigation 17

Introduction 17

The Hall marks of Scientific Research 18

Purposiveness 18

Rigor 18

Testability 19

Replicability 19

Precision and Confidence 19

Objectivity 20

Generalizability 20

Parsimony 20

The Hypothetico- Deductive Method 21

The Seven- Step Process in the Hypothetico- Deductive Method 21

Identify a Broad Problem Area 21

Define The Research Problem 22

Develop Hypotheses 22

Determine Measures 22

Data Collection 22

Data Analysis 22

Interpretation of Data 23

Review of the Hypothetico- Deductive Method 23

Alternative Approaches to Research 24

Positivism 24

Constructionism 24

Critical Realism 25

Pragmatism 25

A Pragmatic Approach to Research 26

Organizational Challenges and Opportunities 26

Organizational Change: A Specific Case and Approach 27

The Initial Stages: The Manager Starts Exploring 29

The Initial Stages: Briefing the Researcher 30

Defining the Organizational Problem 31

Defining the Research Problem 32

Developing a Research Proposal 32

A Critical Literature Review 32

The Planning Collection and Analyses of Data 32

Conclusions and Recommenda tions 33

The Final Stages: The Manager Makes a Decision and Acts 33

Comparing Two Important Approaches 33

Conclusion 34

Summary 34

Discussion Questions 35

3 Defining the Management Problem 37

Introduction 37

Organizational Challenges and Opportunities 37

The First Step of the Research Process: Exploration 38

To Conduct Research or Not 38

Defining the Management Problem 39

Applied Research in Support of a Process of Planned Change 40

The First Step of the Research Process in Change Situations: Exploration 40

The Second Step of the Research Process: Diagnosis 42

The Constraints or Preconditions That Should be Taken into Account 46

Different Types of Problems and Solutions to These Problems 46

Providing Feedback to the Client Organization 49

Managerial Implications 49

Summary 50

Discussion Questions 51

Appendix: Background Information on the Organization 52

4 Defining the Research Problem 54

Introduction 54

Defining the Research Problem 54

What Makes a Good Problem Statement? 54

Basic Types of Questions: Exploratory Descriptive and Causal Questions 58

Exploratory Research Questions 58

Descriptive Research Questions 59

Causal Research Questions 60