De-Positioning - Todd Irwin
- Format: Broché Voir le descriptif
Vous en avez un à vendre ?
Vendez-le-vôtreExpédition rapide et soignée depuis l`Angleterre - Délai de livraison: entre 10 et 20 jours ouvrés.
Nos autres offres
-
19,00 €
Produit Neuf
- Livraison à 0,01 €
Nouvel article expédié dans le 24H à partir des Etats Unis Livraison au bout de 20 à 30 jours ouvrables.
Voir le détail de l'annonce -
18,05 €
Produit Neuf
- Livraison : 3,99 €
- Livré entre le 20 et le 27 juillet
Voir le détail de l'annonce -
25,74 €
Produit Neuf
- Livraison : 5,00 €
- Livré entre le 20 et le 25 juillet
Exp¿di¿ en 7 jours ouvr¿s
Voir le détail de l'annonce
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur De - Positioning de Todd Irwin Format Broché - Livre Économie
0 avis sur De - Positioning de Todd Irwin Format Broché - Livre Économie
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
-
Sony A6300
1 avis
Occasion dès 15,91 €
-
Apprendre L'hébreu Biblique Par Les Textes En 30 Leçons.
Occasion dès 23,00 €
-
The Anxious Person's Guide To Non-Monogamy
Neuf dès 22,49 €
-
Locke: Two Treatises Of Government Student Edition
Neuf dès 46,37 €
Occasion dès 18,71 €
-
Aivazovsky, Peintre De Marine. Edition De 1980.
1 avis
Occasion dès 12,30 €
-
Dictionnaire Harrap's Compact Allemand - Français-Allemand Et Allemand-Français
1 avis
Neuf dès 25,50 €
Occasion dès 24,22 €
-
The Vocabulary Guide Anglais - Les Mots Anglais Et Leur Emploi
Neuf dès 20,90 €
Occasion dès 17,47 €
-
Femmes, Pouvoir Et Nation En Ecosse - Du Xvie Siècle À Aujourd'hui
Neuf dès 20,00 €
Occasion dès 17,98 €
-
Atomic Habits
4 avis
Neuf dès 24,00 €
Occasion dès 15,52 €
-
Art Temple
Neuf dès 21,50 €
-
Ouragan: 30 Siècles De Vies Communes (French Edition)
3 avis
Occasion dès 24,64 €
-
Savoir Pour Vivre, Manuel De Protection Civile
Occasion dès 15,00 €
-
Les Nouveaux Entrepreneurs: Le Guide Pour Donner Vie À Vos Idées, Incarner Vos Projets Et Créer Une Entreprise Ultra Rentable À Lère Du Digital
Occasion dès 8,74 €
-
Madlenka
1 avis
Neuf dès 15,00 €
Occasion dès 13,50 €
-
Catamount. Band 4
Neuf dès 25,05 €
-
The Battle Of Britain
Neuf dès 25,23 €
-
Li Camins De La Saba (Obra Narrativa Ii)
Occasion dès 8,70 €
-
Voice Of Tayumanar
Neuf dès 18,50 €
-
Sri Aurobindo's Light
Neuf dès 18,50 €
-
Explanation Of The Gita
Neuf dès 18,00 €
Produits similaires
Présentation De - Positioning de Todd Irwin Format Broché
- Livre Économie
Résumé :
What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins. It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant. In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why being different no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype. Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background. If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook....
Biographie: Todd Irwin is the Founder and Chief Strategy Officer of Fazer, a global brand strategy firm known for helping companies thrive in brutally competitive markets. After decades of watching traditional positioning fail in the real world, he built a new model: De-Positioning. This methodology has helped Fortune 500s and disruptive startups turn customer pain into competitive advantage, and leave their rivals behind.
Sommaire: What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins. It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant. In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why being different no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype. Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background. If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.
Détails de conformité du produit
Personne responsable dans l'UE