Strategy Journeys - David Booth

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Résumé :
Strategic planning suffers from several perceptions: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse, having no worthwhile impact at all. This book aims to help them, by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation, and the flexibility to adapt the process to focus on what really matters to the organisation

Biographie:

David Booth has over 20 years of business management experience working for companies such as United Biscuits, Grand Metropolitan and Smith & Nephew, in marketing and then HR and strategic development at senior management level, followed by working for the past 16 years as an independent management consultant helping organisations with their `strategy journeys?: clients include a range of large and medium-sized organisations from international financial services companies to specialist NHS Foundation Trusts. These projects have involved working intensively with client organisations, guiding and complementing their internal knowledge and resources to help steer their strategic planning processes and develop effective strategic plans: there has been a strong emphasis on organisational learning, and clients have remarked on the continuing value and relevance of the work.