Hacking Advertising - Jon Sneider
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Résumé : Learn How You Can Make World-Class Advertising Without an Ad Agency In Hacking Advertising, Jon Sneider shows how businesses and brands can adopt a straight-to-production approach that results in better ad creative, on much faster timelines, with significantly more cost-effective solutions. Creative production is the future. Marketing professionals and entrepreneurs will learn how to adopt this new process and save a fortune in developing ad campaigns. Ad agency and production house leaders will learn how to streamline their shops for massive gains in profitability. For business owners, marketing and advertising professionals, and everyone who wants to produce the best advertising creative of their careers, save and make millions, do it all faster, and have a damn good time doing it. CEOs, CMOs, founders, and agency leaders agree: In Hacking Advertising, Jon Sneider details how marketers can save millions a manifesto that redefines what's possible in advertising this book will change your perspective for good a must-read for anyone looking to revolutionize their marketing approach redefines what's possible in advertising will leave you inspired, empowered, and ready to create Move over Tim Ferriss, Jon Sneider has created the ultimate hack Cut to the chase and buy Jon Sneider's exceptional book. Skip the Agency BS and Go to Market! It's the beginning of the end for traditional advertising agency models--giant ad agencies have created a bloated, slow, expensive system with bureaucratic processes that seldom lead to better advertising creative. Advertising production is a near-trillion-dollar industry ripe for disruption, says Jon Sneider, the founder and president of Wild Gravity, a multi-award-winning creative production agency in Seattle, WA. Hacking Advertising, Sneider's authoritative debut work, comes as a result of his firsthand experience (as the client for some of the country's largest brands) of the mind-blowing inefficiencies of the advertising-production industry. After seeing these inefficiencies and the squandering of time and money head-on, Jon created a multi-million-dollar creative production company in three months--with no employees, no studio, and no capital, with the sole purpose of producing great creative without the time, cost, and hassle of a traditional agency. In this provocative book, Sneider shares an insider's tips to producing cinema-quality work for top clients WITHOUT THE AGENCY. Anyone who needs creative assets will learn to produce content faster and better than their own dedicated ad agencies. With real stories and clever insights, Jon provides an eye-opening how-to guide for brands and companies who want save millions of dollars by skipping the ad agency. Leaving no one out in the cold, he teaches agencies and production companies how to transform their shops to thrive as the ad industry evolves towards this new model. Jon holds an M.B.A. in Entrepreneurship from Babson College and has over 25 years in the advertising and marketing industry from both agency-side and client-side.
Sommaire: Raised in Boston during the '70s and '80s, Jon Sneider moved west to study at Colorado College, graduating with a degree in Comparative Literature in 1991. After a brief stint in Telluride, he returned to Boston to begin a career in marketing, cutting his teeth selling Wave Radios for Bose over the phone. His knack for sales saw him manage a $20-million sales team while earning his MBA at night. After earning his degree, he joined Digitas, Inc., one of the earliest and largest interactive agencies in the US. By the new millennium, he was responsible for supervising digital accounts for industry giants like GM, AT&T, Microsoft, and Time-Warner. This position served as an excellent springboard for his subsequent 25-year career in advertising and marketing. He moved from agency to client-side when he transitioned to Fidelity Investments to lead the revamp of fidelity.com. Subsequently, he was recruited by L. L. Bean as Director of Advertising & Brand, expanding his skillset to broadcast advertising and producing national television and digital advertising campaigns. When a former boss from Fidelity moved to Microsoft offering Sneider a role managing advertising for Windows, he worked with the nation's largest and most coveted ad agencies executing on eight-figure budgets. After five years at Microsoft, he joined Redfin as VP of Advertising & Brand, managing their first-ever broadcast advertising campaign. While working with these influential brands, he recognized inefficiencies in advertising production. Realizing that globally recognized creative content could be produced more efficiently without relying on ad agencies, he was inspired to launch Wild Gravity in 2017. In just three months, with no initial capital, employees, or physical infrastructure, the company secured two trillion-dollar corporations as its first clients and became a multi-million-dollar company in its first year. Wild Gravity's unique process allows the team to deliver work superior to traditional agencies' to some of the world's biggest brands more quickly and cost-effectively. The success of this approach inspired him to author Hacking Advertising.
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