Marketing in Context - Hackley, Chris
- Format: Broché Voir le descriptif
Vous en avez un à vendre ?
Vendez-le-vôtre104,12 €
Produit Neuf
Ou 26,03 € /mois
- Livraison : 3,99 €
- Livré entre le 30 juillet et le 5 août
Nos autres offres
-
83,12 €
Produit Neuf
Ou 20,78 € /mois
- Livraison : 25,00 €
- Livré entre le 13 et le 18 août
Apres acceptation de la commande, le delai moyen d'expedition depuis le Japon est de 48 heures. Le delai moyen de livraison est de 3 a 4 semaines. En cas de circonstances exceptionnelles, les delais peuvent s'etendre jusqu'à 2 mois.
Voir le détail de l'annonce
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Marketing In Context de Hackley, Chris Format Broché - Livre Économie
0 avis sur Marketing In Context de Hackley, Chris Format Broché - Livre Économie
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
-
Dynamo 1 Workbook A (Pack Of 8)
Neuf dès 68,20 €
-
Bilingue 2000 - Lexique Thématique De L'italien Contemporain, Lessico Tematico Del Francese Contemporaneo
2 avis
Occasion dès 58,05 €
-
Car Racing 1968
2 avis
Neuf dès 109,00 €
-
L'allemand Facile Par J. Chassard Et G. Weil. Classe De 4è. Nouvelle Édition. 1967.
Occasion dès 70,00 €
-
Monster Hunter: World - Official Complete Works
1 avis
Neuf dès 58,42 €
-
Emi's The Complete Beatles Recording Sessions: The Official Story Of The Abbey Road Years
Occasion dès 42,72 €
-
Lexique Thématique De L'anglais Courant
1 avis
Occasion dès 49,90 €
-
Hans Urs Von Balthasar (1905-1988)
Occasion dès 63,20 €
-
Environmental Psychology
Neuf dès 63,50 €
-
Sartor Resartus - La Philosophie Du Vêtement Carlyle
Occasion dès 50,00 €
-
Refocus: The Films Of Doris Wishman
Neuf dès 46,03 €
-
Saab 95 & 96 Petrol (66 - 76) Haynes Repair Manual
Neuf dès 48,46 €
-
Die Luzerner Chronik Des Diebold Schilling, Aus Dem Jahre 1513
Occasion dès 49,50 €
-
Bible Thompson, Version Colombe, Rigide, Verte, Onglets
Occasion dès 47,50 €
-
By Marc Pairon Art Deco Ceramics Made In Belgium: Charles Catteau
6 avis
Occasion dès 110,00 €
-
The Shock Of The Ancient
Neuf dès 79,73 €
-
An American Odyssey - Photos From The Detroit Photographic Compagny 1888-1924
Occasion dès 114,00 €
-
Project Management For Engineers
Neuf dès 69,48 €
-
Collection Entremets & Petits Gâteaux
1 avis
Occasion dès 49,89 €
-
Cambridge English Movers 1 For Revised Exam From 2018 Audio Cds (2)
Neuf dès 49,90 €
Produits similaires
Présentation Marketing In Context de Hackley, Chris Format Broché
- Livre Économie
Résumé :
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Biographie:
Chris Hackley is Professor of Marketing at the School of Management, Royal Holloway University of London. His research and writing on marketing, advertising, media, education, and consumer cultural policy issues has been published in more than 100 books, research articles, and features. He has consulted with government bodies such as the Department of Health and the Cabinet Office Behavioural Insights Team on alcohol policy, and with commercial organizations such as Channel 4 Television, New Media Group, Sky Media, and The Huffington Post on product placement and native advertising. He is a regular contributor to print and broadcast media on marketing and consumer policy topics. His TV and radio appearances include BBC Breakfast TV, Channel 4 News, ITV Tonight, BBC Radio 4 You and Yours, and BBC Radio 4 Thinking Allowed. His research and comment has been quoted in many national and international newspapers such as the Guardian, Daily Mirror, The Times, the Daily Telegraph, The Age, and the Times of India, and in trade publications such as Campaign, Advertising Age, the Financial Times, and Harvard Business Review. His opinion pieces and features have appeared in various print publications including Times Higher Education, Admap, and The Psychologist....
Sommaire:
1. Setting the Marketing Scene 2. Marketing as Communication 3. Marketing ideology and mass media 4. Ideologies of space 5. Marketing Ideology and Social Policy 6. Consumer Agency and Brand Culture 7. Managing Marketing - in Context
Détails de conformité du produit
Personne responsable dans l'UE