Digital Business Discourse -

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Résumé :
This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.

Biographie:
Francesca Bargiela, University of Warwick, UK Kristy Beers F?gersten, S?dert?rn University, Sweden Maria Luisa Carri?-Pastor, Universitat Polit?cnica de Val?ncia, Spain Valerie Creelman, Sobey School of Business, Saint Mary's University, Canada Erika Darics, Aston University, UK David DeIuliis, Duquesne University, USA Steven A. Edelson, Walsh University, USA Katerina Girginova, Annenberg School for Communication, USA Phil Kim, Walsh University, USA Carmen Lee, The Chinese University of Hong Kong Nives Lenassi, University of Ljubljana, Slovenia Craig Maier, Duquesne University, USA Chun Nam Bernie Mak, Independent Scholar, Hong Kong Kris Markman, University of Texas at Austin, USA Ron Scott, Walsh University, USA Karianne Skovholt, Buskerud and Vestfold University College, Norway. July Szendrey, Walsh University, USA Camilla Vasquez, University of South Florida, USA

Sommaire:
Foreword; Francesca Bargiela-Chiappini Introduction; Erika Darics PART I: NEW TECHNOLOGIES - NEW MODES OF COMMUNICATION 1. 'Don't Even Get Me Started...': Interactive Metadiscourse in Online Consumer Reviews; Camilla V?squez 2. Social CEOs: Tweeting as a Constitutive Form of Organizational Communication; Katerina Girginova 3. Utterance Chunking in Instant Messaging: A Resource for Interaction Management; Kris M. Markman 4. Some Linguistic and Pragmatic Aspects of Italian Business E-mail; Nives Lenassi PART II: NEW MODES OF COMMUNICATION - NEW CONVENTIONS 5. Doing Leadership in a Virtual Team: Analysing Addressing Devices Requests and Emoticons in a Leader's E-mail Messages; Karianne Skovholt 6. Swearing is E-business: Expletives in Instant Messaging in Hong Kong Workplace; Bernie C. N. Mak and Carmen Lee 7. Snuff Said! Conflicting Corporate and Employee interests in the Pursuit of a Tobacco Client; Kristy Beers F?gersten 8. Sheer Outrage: Negotiating Customer Dissatisfaction and Interactional Control in Corporate Blog; Valerie Creelman PART III: THEORETICAL AND METHODOLOGICAL APPROACHES TO DIGITAL BUSINESS DISCOURSE 9. What Did I Just Tweet?!: The Need to Address Digital Emotional Literacy in Corporate Communications; Steven A. Edelson, Phil Kim, Ron Scott, Julie Szendrey 10. Recovering the Human in the Network: Exploring Communicology as a Research Methodology in Digital Business Discourse; Craig T. Maier, David DeIuliis 11. Identification of Rhetorical Moves in Business E-mails Written by Indian Speakers of English; Mar?a Luisa Carri?-Pastor 12. Deconstruction-Analysis-Explanation: Contextualisation in professional digital discourse; Erika Darics