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The Linkedin Edge - Brynne Tillman

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      Présentation The Linkedin Edge de Brynne Tillman Format Relié

       - Livre Économie

      Livre Économie - Brynne Tillman - 01/10/2025 - Relié - Langue : Anglais

      . .

    • Auteur(s) : Brynne Tillman - Jeb Blount
    • Editeur : Wiley
    • Langue : Anglais
    • Parution : 01/10/2025
    • Format : Moyen, de 350g à 1kg
    • Nombre de pages : 336.0
    • ISBN : 9781394316717



    • Résumé :

      Combine LinkedIn and AI to multiply your selling potential

      Most sales professionals and entrepreneurs are desperate to find new techniques to help them break through the overwhelming noise and get the attention of high-value decision makers. They want to make fewer cold calls, face less resistance, and have more meaningful conversations.

      This is why Jeb Blount (the world's most Fanatical Prospector) and Brynne Tillman (the LinkedIn Whisperer) joined forces to create The LinkedIn Edge-the definitive playbook for combining LinkedIn, AI, and proven outbound prospecting strategies to build bigger, better, and more qualified pipelines. In this highly practical guide, you will learn the tactics, techniques, frameworks, and secret shortcuts that transform LinkedIn into a list-building, prospecting, referral-getting, lead-generation machine that will help you sell more, win more, and earn more.

      You'll learn how to:

      • Leverage LinkedIn + AI to build better, more effective prospecting lists
      • Integrate LinkedIn into your outbound prospecting sequences to increase engagement
      • Find decision-makers on LinkedIn using smart targeting strategies
      • Use AI tools to streamline research and get crucial contact information
      • Write prospecting messages that convert with proven frameworks + AI
      • Multi-thread and penetrate buying committees to bend win probability in your favor through deeper relationships
      • Jump over gatekeepers and get direct introductions to c-level decision makers
      • Leverage your network to warm up cold calls and generate referrals
      • Get prospects to accept your LinkedIn connection requests
      • Turn LinkedIn into a powerful lead-gen engine that brings hot buyers to you
      • Deploy the 5s familiarity framework to build name recognition, authority, trust
      • Get more prospecting done, in less time, with better results


      The LinkedIn Edge
      is not the typical social selling book focused on vanity metrics or going viral. There is no fluff or shallow moon launch techniques that never really work.

      This is a step-by-step playbook, written by practitioners. It is about what works in the real world, in the grind of the sales trenches-blending fast prospecting outreach with systematic relationship building sequences to engage prospects with confidence, consistency, and relevance.

      With each chapter and every lesson, you'll learn how LinkedIn mastery combined with an AI edge can give you almost superhuman prospecting powers that will explode your pipeline and your income.

      ...

      Biographie:

      JEB BLOUNT is the world's most sought-after sales coach and speaker. He is the CEO of the international sales training and consulting firm Sales Gravy, an adviser to a who's who of the world's leading organizations and their executives, and author of 17 of the most definitive books ever written about sales and sales leadership. BRYNNE TILLMAN is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching entrepreneurs, sales teams, and business leaders how to leverage LinkedIn for social selling....

      Sommaire:

      Preface xi

      Part 1: Fast Prospecting

      1 The Pipe Is Life 3

      2 Targeting Your ICP 7

      3 Build Prospecting Lists Fast 19

      4 Building Lists from LinkedIn Engagement Signals 23

      5 Job Transition Trigger Events 26

      6 Leveraging LinkedIn Search for List Building 30

      7 Prospecting Sequences 43

      8 Integrating Soft LinkedIn Touches and Tags into Your Prospecting Sequence 48

      9 Using InMail in Your Prospecting Sequence 54

      10 Integrating LinkedIn Direct Messaging into Your Prospecting Sequence 66

      11 Crafting Prospecting Messages That Break Through the Noise 76

      Part 2: Slow Prospecting

      12 Familiarity 91

      13 A Slow, Deliberate Prospecting Journey 95

      14 The Law of Cumulative Impact 100

      15 Develop a Slow Prospecting Plan and Metrics 106

      16 Managing Your LinkedIn Inbox 110

      17 The BTN Method 116

      Part 3: Your Network Is Your Net Worth

      18 Your Network Edge 125

      19 The Seven People You Need in Your Network 130

      20 Optimizing and Refining Your Existing LinkedIn Network 136

      21 Always Be Connecting 139

      22 Sending Effective Connection Requests 143

      23 Avoid the Bait-and-Switch Connection Request 153

      24 Rules and Best Practices for Accepting Connection Requests 157

      25 Nurture Your Network 161

      26 Multi-threading 173

      27 Making the Shift from Cold Calls to Warm Introductions 181

      28 Social Proximity and the Best Path In 187

      Part 4: Personal Branding and the LinkedIn Profile Lead Machine

      29 If You Are Not a Brand, You Are a Commodity 195

      30 Personal Brand Audit 198

      31 The LinkedIn Profile Makeover 209

      32 The Middle Hooks 220

      33 Credentials and Credibility 232

      Part 5: Differentiation, Thought Leadership, and Authority

      34 Authority in the Age of Transparency 251

      35 Socially Surrounding Targeted Prospects with the Five S Framework 254

      36 Streaming: Creating and Posting Original Content That Builds Your Authority 258

      37 Sharing: Building Authority Through Content Curation 267

      38 Stop the Scroll: Creative Inspiration for Content That Connects 273

      39 Search and the LinkedIn Algorithm 286

      40 Showing Up in Comments and Conversation 291

      About the Authors 297

      Index 301

      ...

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