In Your Creative Element - Claire Bridges

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Résumé :
In Your Creative Element demystifies creativity with inspiration and practical advice for individuals and companies who recognise it as essential for business success but who do not know where to begin to unlock their creative potential. Grounded in research the book covers the psychology and theory of creativity and provides 102 insights into how to deliver creative work every day.

Based on the periodic table, the book will follow nine groupings of 102 creative elements and covers the principles, values and attitudes associated with creativity. Practical tools and a test - the Creative Elements Assessment - are included to guide readers to the most appropriate advice and chapters.

In Your Creative Element is highly practical, packed with case studies and creativity tools from businesses that have benefited from the use of creativity to gain competitive advantage.

Biographie:
Claire Bridges is founder of the UK's leading creative training consultancy, Now Go Create, whose philosophy is 'that everyone can be creative'. At 32, Claire was one of the youngest ever Managing Directors for a global PR agency, part of the world's biggest advertising and media company WPP. Bridges is one of only 55 people globally to hold an MSc in Innovation, Creativity and Leadership. She has 20 years of front-line experience working in the creative industries, training over 10,000 people, with clients including Starbucks, Unilever, Kellogg's, Danone, Sky Media, Save The Children and ASOS.

Sommaire:
** Chapter - 01: Values: What Are Your Creative Values and How Do These Affect Your Approach to Creativity?; ** Chapter - 02: Characteristics of Creative People: What Makes Us Creative and Can We Change Our Behaviour to Enhance it?; ** Chapter - 03: Characteristics of Creative Companies: How to Develop a Creative Culture; ** Chapter - 04: Purpose: Why Does Creativity Matter? What Do We Do It For?; ** Chapter - 05: The Creative Process: Ten Elements Which Can Instantly Transform Your Planning Process Forever; ** Chapter - 06: The Creative Toolkit: 20 Never-Fail Creativity Tools, Whatever the Problem; ** Chapter - 07: The Creative Mind: Neuroscientist Ben Martynoga's Whistle-stop Tour of Your Grey Matter to Find an Optimal State to Create; ** Chapter - 08: Criteria: How to Spot the BIG Idea and Make it Work; ** Chapter - 09: Putting It All Together: Your Creative Experiment - Unlock the Potential of Your Personal Formula and Learn How to Use it