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Présentation Design Empathy And Contextual Awareness de Format Broché
- Livre Beaux arts
Résumé : Introduction
A Quick Case Study
About this Book
01 Laying a Foundation: Design as a Whole Brain Activity
1.1 Neuroscience and Business
1.2 What We Learn and How we Think
1.3 Frames of Mind & Frames of Meaning
1.4 Design Process
02 Design Behaviors
2.1 Empathy: Cognitive, Emotive and Compassionate Concern
2.2 Contextual Awareness
2.3 Creative Craft
2.4 Rapid Iteration
2.5 Entrepreneurial Sustainability
03 Empathy: Cognitive, Emotive and Compassionate Concern
3.1 Needs vs. Solutions: Reframing around People
3.2 Cognitive Empathy and Positionality
3.3 Emotional Empathy: Cultural Transmission
3.4 Compassionate Concern: Method Acting for Design
3.5 Narratives and Interviewing
04 Contextural Awareness
4.1 Expanding your Frame of View
4.2 Trends, Technology and Culture
4.3 Organizing Human Needs
4.4 Mapping and Timelines
4.5 Design and Business Strategy
Conclusion
Cultivating a Holistic Approach
Further reading and resources
Index
Credits and acknowledgments
Biographie:
Wayne K. Li is the Oliver Professor of Practice in Design and Engineering at the Schools of Industrial Design and Mechanical Engineering at the Georgia Institute of Technology, in Atlanta. He also runs his own design consultancy, working with clients including the Home Depot, Toyota Mobility, Google, and Panasonic. Previously, he worked as a Senior Designer for Williams Sonoma, Interaction Design Researcher for Volkswagen/Audi, and Product Designer for Ford Motor Company and IDEO Product Development. He received a Master's of Science in Engineering (Product Design) from Stanford University and undergraduate degrees in Fine Arts and Mechanical Engineering from the University of Texas at Austin....
Sommaire:
One of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enable them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the producer's point of view - innovative, resonant designs are possible.
Design Empathy and Contextual Awareness demystifies the fuzzy front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a trade skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or frames). As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes.
Chapters cover:
Laying a foundation: design as a whole-brain activity
Design behaviors: design as a whole-life activity
Empathy: cognitive and emotional empathy, and compassionate concern
Contextual awareness: cultivating your designer's sixth sense...
Détails de conformité du produit
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