Doing Marketing Research -
- Format: Relié Voir le descriptif
Vous en avez un à vendre ?
Vendez-le-vôtre304,14 €
Produit Neuf
Ou 76,04 € /mois
- Livraison à 0,01 €
- Livré entre le 26 mai et le 2 juin
Brand new, In English, Fast shipping from London, UK; Tout neuf, en anglais, expédition rapide depuis Londres, Royaume-Uni;ria9781032972275_dbm
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Doing Marketing Research de Format Relié - Livre Économie
0 avis sur Doing Marketing Research de Format Relié - Livre Économie
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
-
A Legacy For Living Systems
Neuf dès 292,53 €
-
Cryogenic Heat Transfer
Neuf dès 363,28 €
-
The New Encyclopedia Of The American West
Neuf dès 286,99 €
-
Complete Japanese Joinery : A Handbook Of Japanese Tool Use And Woodworking For Joiners And Carpenters
Occasion dès 336,00 €
-
Manuel D'épigraphie Akkadienne - (Signes, Syllabaire, Idéogrammes)
1 avis
Occasion dès 182,60 €
-
Conformal Field Theory
Neuf dès 190,65 €
-
Heat Transfer At Low Temperatures (The International Cryogenics Monograph Series)
Neuf dès 332,99 €
-
Triumph Of Vulcan: Sculptors' Tools, Porphyry, And The Prince In Ducal Florence
Occasion dès 220,00 €
-
The Feynman Lectures On Physics. The New Millennium Edition
1 avis
Neuf dès 243,88 €
-
Le Corbusier, 1910-65
Occasion dès 250,99 €
-
Illuminations-2cd-Prix Conseille 24.20 E/Ttc
Occasion dès 160,00 €
-
Hans Arp
1 avis
Occasion dès 199,99 €
-
Kandinsky Watercolours: Catalogue Raisonne Volume Two 1922-1944
Occasion dès 364,99 €
-
Belline Grand Tarot Deck/Gold Edge
Occasion dès 449,00 €
-
Characterization And Measurement Of Magnetic Materials
Neuf dès 348,93 €
-
Play Piano With Diana Krall
Occasion dès 217,99 €
-
Diseases Of Poultry
Neuf dès 289,92 €
-
Japanese Studio Crafts: Tradition And The Avant-Garde
Occasion dès 181,99 €
-
The Cambridge Ulysses
Neuf dès 163,39 €
-
Orthodontic Treatment Of Impacted Teeth
Neuf dès 228,30 €
Produits similaires
Présentation Doing Marketing Research de Format Relié
- Livre Économie
Résumé : Part 1: Theoretical Underpinnings for Market Sensing 1. Market Sensing and Qualitative Research 2. The Qualitative Research Process Part 2: Marketing Research Methods for Market Sensing 3. Sensory Research Using the Zaltman Metaphor Elicitation Technique (ZMET) 4. Visual Marketing Research 5. Discourse Analysis 6. Gamification in Marketing Research 7. Social Media Networks as Rich Online Data Sources 8. Using Narrative and Storytelling in Research 9. Consumer Ethnography 10. Understanding the Customer Journey through the Prism of Service Design Methodology 11. How the Delphi Method Can Help Validate Conceptual Frameworks 12. Using Archival Research in Marketing 13. Using Appreciative Inquiry in Marketing Research Part 3: Important Issues for All Researchers 14. Decolonising Marketing Research 15. Research Ethics: Becoming an Ethical Researcher 16. Communicating Your Research
Biographie: Alison Lawson is Head of the Discipline of Marketing and Operations at the University of Derby. Her research interests are in marketing for social good, sustainability and customer behaviour. Before going into higher education, she worked in book publishing and contract research for the education sector at a nonprofit organisation. Charles Hancock is Senior Lecturer in Marketing at the University of Derby, specialising in ZMET visual methods and research related to a sustainable society. His extensive industry background enriches his teaching, which covers contemporary marketing challenges, commercial programmes, live agency briefs, and independent studies. Before academia, Charles held senior management roles across Europe.
Sommaire:
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions....
Détails de conformité du produit
Personne responsable dans l'UE