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Avis sur Consumer Behavior de Morris B. Holbrook Format Broché - Livre Économie
0 avis sur Consumer Behavior de Morris B. Holbrook Format Broché - Livre Économie
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Présentation Consumer Behavior de Morris B. Holbrook Format Broché
- Livre Économie
Résumé : Part I: Some Autobiographical Sketches 1. Morris B. Holbrook: An Introduction 2. Morris B. Holbrook: An Historical Autoethnographic Subjective Personal Introspection 3. Morris the Cat or the Wolf-Man on the Upper West Side: Animal Metaphors and Me Part II: Some Comments on the Consumption Experience 4. Essay on the Origins, Development, and Future of the Consumption Experience as a Concept in Marketing and Consumer Research 5. Consumption Experiences in the Arts Part III: Some Theoretical and Methodological Considerations Concerning Consumer Value 6. Commentary: Consumption Experiences, Consumer Value, Subjective Personal Introspection, the Photographic Essay, and Semiological/Hermeneutic Interpretation 7. The Concept of Consumer Value: Its Development, Implications, and Trajectory 8. Consumption Criteria in Arts Marketing Part IV: Some Perspectives from Jazz 9. The Marketing Manager as a Jazz Musician 10. Reflections on Jazz Training and Marketing Education: What Makes a Great Teacher? Part V: Some Criticisms, Cavils, Complaints, and Controversies 11. The Greedy Bastard's Guide to Business 12. What For Art Thou, Marketing? 13. A Subjective Personal Introspective Essay on the Evolution of Business Schools, the Fate of Marketing Education, and Aspirations toward a Great Society
Sommaire:
Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays....
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