The Data Hero Playbook - Malcolm Hawker

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Résumé :

Introduction xv

Chapter 1: The Data Hero Origin Story 1

Chapter 2: The Data Hero Superpower: A Positive Mindset 17

What's a Mindset? 17

Mindset and Corporate Culture 21

Traits of a Positive Mindset and Acts of Data Heroism 24

Adaptability and Willingness to Change 25

Resiliency 27

Innovation and Risk-Taking, Reduced Fear of Failure 30

Open to Feedback and Criticism 34

Seeks Opportunities to Collaborate 36

Chapter 3: The Anti-hero: Limiting Mindsets 41

All-or-Nothing Thinking 42

Lack of Accountability 45

Blaming Others 49

Avoid Challenges, Reluctance to Take Risks 52

Embrace the Status Quo, Resist Change 56

Failure to See Positive Intent 59

Chapter 4: The Wrath of the Anti-hero in Data and Analytics 63

The Unwillingness to Quantify the Value of Data 64

Data Literacy and Blaming Customers for Product Failures 69

Extreme Forms of Data First or Data Driven 76

Data Culture Is a Dependency to Deliver Value and Is Somebody Else's Problem 80

Garbage In, Garbage Out 83

Seeing Negative Intentions in Others 88

Deterministic, All-or-Nothing Thinking in a Probabilistic World 96

Chapter 5: Reinforcement Mechanisms in Data and Analytics 103

Market Realities 105

Information Technology Ecosystem Feedback Loop 105

Analyst Influences 112

Consultant Influences 120

Vendor Influences 128

Social Media Influences 133

Technology Influences 140

Chapter 6: Putting Your Customer at the Center of Everything You Do 147

Become Customer Driven, Not Data Driven 149

Focus on Customers and Their Business Processes, Not Technology 152

Assume Positive Intentions, Have Empathy 153

Better Aligned Incentives and Success Metrics 155

Proactive Engagement and Feedback Loops 157

Revisit Organizational Structures, Roles, and Responsibilities 158

Chapter 7: Integrating Product Management as a Discipline Within Data and Analytics Teams 163

The P&L North Star 165

Hire a Product Manager 167

Embrace User- and Customer-Centric Design Methodologies 169

Hire a Value Engineer and Measure the Cost and Benefit of Everything 172

Implement a Go to Market Function...

Biographie:

MALCOLM HAWKER is a data strategy and management leader with over 25 years' experience in the industry. He has authored industry-defining research and has consulted to some of the world's largest businesses on their data and analytics strategies. He's a frequent public speaker on data and analytics best practices....

Sommaire:

For thirty years, best practices in data have delivered bigger platforms, thicker slide decks, and disappointing outcomes. The problem isn't technology. It's mindset.

The Data Hero Playbook?reveals how limiting beliefs-learned helplessness, all-or-nothing thinking, externalized blame-have kept data from becoming truly transformational. The cure is a growth mindset, put into action through practical steps any data professional can take.

You'll discover how to:

• Put customers at the center of every decision.
• Apply product management principles to data work.
• Quantify value in revenue, cost savings, and risk reduction.
• Run data as if it were a P&L.
• Deliver fast wins with a Data Strategy MVP in weeks, not months.

Unflinching about what hasn't worked yet unapologetically hopeful about what's next, this book is a call to arms for data leaders ready to escape the status quo.

If you want to stop explaining why data should matter and start proving it with measurable results, The Data Hero Playbook?is your guide. Become the data hero your company actually needs.