How Communication Design Works - Principles, Inspirations Et Challenges - Schmitz Michael

. .

Résumé :
The professional field of communication design is undergoing radical changes : An excessive flood of information, artificial intelligence, social media, easily accessible graphics tools, efficiency and cost pressure - all of this is putting a strain on communication designers, as a result of which they hardly have any time to think about their own actions. But more than ever before, these circumstances warrant a broad education and require us to think beyond the confines of our own profession. This manual responds to the current situation in order to reconcile the discipline's societal relevance with professional practice. Using examples and implementable suggestions, the authors worked out what really matters in visual communication today. They describe the interlinking of a wide range of fields along with their far-reaching consequences and take a close look at the current challenges. In addition, they examine the criteria that make up good design in great detail. The theme that runs through the entire book is as follows : Communication design is always the result of the mindset of the people who operate within it. They decide how their actions influence communication, what values it conveys, and how we experience the world around us.

Biographie:
Jean Ulysses Voelker (1956) is a professor of typography and editorial design and taught these subjects at Hochschule Mainz from 2000 to 2019. He is a member of the Designlabor Gutenberg research institute (Hochschule Mainz), which he co-founded and directed for many years. He lives in Frankfurt/Main and in the Netherlands. Michael Schmitz (1992) studied at Hochschule Mainz and works as a communication designer. The clients of his design studio in Cologne include cultural institutions and political foundations as well as companies and publishing companies. He designed the book "Structuring Design" together with Ulysses Voelker. He also contributed to the design of the German edition.