MARKETING AGILITY - Rahayu, Sindu

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Résumé :
The existence of ports in Indonesia has a very strategic and vital role in supporting inter-island connectivity. Ports also play important role for economic catalysts that generate social and economic benefits and become a central component in facilitating trade, as well as to support Indonesia's ambition to become a maritime axis. Patimban port is one of the ports currently being built and developed, located in Subang, West Java which is important to encourage economic growth, equitable distribution of development and improve people's welfare. The government targets Patimban to be able to accommodate containers of 7.5 million Teus/ year and CBU vehicles of 600.000 The development of Patimban port requires investor support in order to be fully operational soon, so the port authority needs to develop a strategy to attract investors. Related to the phenomenon that occurs in maritime countries, this book will explain the level of influence of Marketing Agility on investment intentions mediated by trust and risk perception. This study uses a sample of several investors who have participated in the Patimban port operation tender. This study uses a sample of investors who have participated in the program in the Patimban Port operation tender. Data collection was carried out through a questionnaire with a ten-point the rating scale. The importance of this book is to be able to comprehensively understand aspects of Marketing...

Sommaire:
The existence of ports in Indonesia has a very strategic and vital role in supporting inter-island connectivity. Ports also play important role for economic catalysts that generate social and economic benefits and become a central component in facilitating trade, as well as to support Indonesia's ambition to become a maritime axis. Patimban port is one of the ports currently being built and developed, located in Subang, West Java which is important to encourage economic growth, equitable distribution of development and improve people's welfare. The government targets Patimban to be able to accommodate containers of 7.5 million Teus/ year and CBU vehicles of 600.000 The development of Patimban port requires investor support in order to be fully operational soon, so the port authority needs to develop a strategy to attract investors. Related to the phenomenon that occurs in maritime countries, this book will explain the level of influence of Marketing Agility on investment intentions mediated by trust and risk perception. This study uses a sample of several investors who have participated in the Patimban port operation tender. This study uses a sample of investors who have participated in the program in the Patimban Port operation tender. Data collection was carried out through a questionnaire with a ten-point the rating scale. The importance of this book is to be able to comprehensively understand aspects of Marketing...