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Présentation Retail Design de Format Broché
- Livre Économie
Résumé :
The economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retai...
Biographie: Ann Petermans holds a PhD in Architecture and is affiliated to the Faculty of Architecture and Arts of Hasselt University (Belgium). Her PhD focused on the translation and investigation of the principles and practices of the 'experience economy' within the discipline of interior architecture in general, and retail design in particular. Her current research is on experience, well-being and happiness in architecture and interior architecture. Ann also teaches on these subjects in the Master?EUR?s in Architecture and Interior Architecture at Hasselt University. Anthony Kent is Professor of Fashion Marketing at Nottingham Trent University. He completed a PhD from the University of the Arts London for his research into the locational contexts of fashion retail stores, their built environments and interior design. He is a Member of the Chartered Institute of Marketing, Fellow of the Royal Society of Arts, Fellow of the Higher Education Institute, and he is Chair of the Marketing Special Interest Group of the British Academy of Management.
Sommaire: Chapter 1.Introduction Anthony Kent and Ann Petermans Chapter 2. Retail Design: a contextual lens Ann Petermans and Anthony Kent Chapter 3. Retail Design: What?EUR?s in The Name? Katelijn Quartier Chapter 4. Retail Formats Filipe Campelo Xavier da Costa, Gabriel Gallina and Marcelo Halpern Chapter 5. Retail Environments Bethan Alexander and Anthony Kent Chapter 6. From Clicks-and-Bricks to Online-to-Offline: The Evolving E-tail/Retail Space as Immersive Media in Hong Kong and Mainland China Tommy Tse and Tsang Ling Tung Chapter 7. Heritage, Adaptive Reuse and Regeneration in Retail Design Bie Plevoets and Koenraad Van Cleempoel Chapter 8. Evaluating Retail Design Martin Knox Chapter 9. Communication and Stakeholders Tiiu Poldma Chapter 10. Online Retail Design Delia Vazquez and Anthony Kent Chapter 11. Globalisation and Localisation: the High-End Fashion Retail Perspective Bhakti Sharma Chapter 12. The Future of Retail and Retail Design Henri Christiaans
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