Lessons from Gin - Jones, Matt

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Résumé :

Hi friends,

In 2013, I co-founded Four Pillars Gin with two mates (Cam and Stu), creating a business that would go on to be named the world's leading gin producer three times. This book is my perspective on our success-my attempt to make sense of how we did it.

Each section is full of gin-soaked stories about how we navigated the challenges of growth and change, put craft at the heart of our business and built our brand through storytelling and experiences.

There are also 'Useful Bits' sprinkled throughout, where I share some of the tools and models that helped fuel our success. You'll learn how to apply these tools to grow almost any business or organisation.

Plus, when all the talk of gin makes you thirsty, you'll find recipes to make yourself a perfect G&T, Martini or Negroni to enjoy while you're reading.

Cheers,
Matt

'What a fantastic, Australian brand story.'
-Tim Burrowes, founder, Unmade and founder, Mumbrella

'Matt Jones is the ultimate triple threat - good bloke, great gin, and a cracking business story!'
-Adam Spencer, MC, speaker, comedian, author and maths geek...

Biographie:

About the author xi

Prologue xiii

Part One: Thinking 1

1 In the beginning, there was a decision 3

2 Okay, so we're doing this. But doing what, exactly? 7

3 Riding the fourth gin wave 11

Drinks Break No.1: The (Gin) Martini 16

4 Starting as you mean to go on - every decision matters most 23

Useful Bit #1: Decision Checklist 28

5 It's never too early to think about your why 33

Useful Bit #2: The Butterfly and The Brick 38

6 Growth theory, relationships and money 45

Useful Bit #3: Picturing Success 48

Useful Bit #4: Thinking in Action: A Four Pillars Example 54

Part Two: Crafting 61

7 Rare Dry Gin and the crafting of the Four Pillars brand 63

Useful Bit #5: Capabilities, Behaviours and Relationships 72

8 The first three months 75

Useful Bit #6: Feeling Benchmarks 78

9 Overnight emails, opportunism and staying on strategy 83

Drinks Break No.2: The Gin & Tonic 90

10 From gin to gins ... and 'Made From Gin' 97

Useful Bit #7: Strategic Storytelling 102

11 Experiments that worked 105

Useful Bit #8: A Four Pillars Example 112

Part Three: Sharing 119

12 Launch as you mean to go on 121

Useful Bit #9: Conversation Hierarchy 130

13 Collaborative to the core 135

Drinks Break No.3: The Negroni 142

14 A gin-fuelled content rocket 147

Useful Bit #10: Theory of Brand Success 152

15 Home is where the gin is 159

16 Faith in the power of experiences (and word of mouth) 171

Useful Bit #11: Brand Experience Playbook 174

17 A people-powered gin family 179

Useful Bit #12: A Four Pillars Example 182

Part Four: Growing 187

18 Balancing acts 189

Useful Bit #13: Simplifying Complexity 196

19 Leading through growth 199

Useful Bit #14: Choice Matrices 206

20 The best in the world ... pivoting and staying the course 211

Useful Bit #15: Visualising Transformation 222

21 Questioning everything 225

Useful Bit #16: A Four Pillars Example 230

22 Ten years down, another decade ahead of us 235

A final word 241

Drinks Break No.4: Drinking better (gin) 242

PS: A useful reading list 253

Acknowledgements 257

Index 259