BUSINESS RESEARCH METHODS - T. Raju

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Résumé :
BUSINESS RESEARCH METHODS is tailored to meet the unique needs of MBA students and participants in similar academic programs, who often find themselves constrained by time and seeking a straightforward approach to mastering research methodology. Understanding the gap in the availability of accessible and engaging educational resources, this book is meticulously crafted in simple, easy-to-understand language, complemented by relevant, everyday examples that resonate with the intended audience. Designed as both a primer to navigate the research methodology paper and a companion for undertaking research projects, this guide covers the full breadth of the research process. From the initial stages of defining a problem and reviewing existing literature to the more complex tasks of formulating and testing hypotheses, the book provides a comprehensive roadmap. It addresses research design, sampling techniques, data collection and processing-including measurement and scaling-data analysis, and the nuances of interpretation and report preparation. Furthermore, the book demystifies the application of statistical tests such as ANOVA and Chi-square, offering step-by-step instructions for analyzing data gathered through questionnaires or opinionnaires. It also delves into the art of writing a research report, providing clear examples to aid student-researchers in presenting their findings effectively. BUSINESS RESEARCH METHODS stands as an essential resource, promising to equip future business leaders with the knowledge and skills needed to excel in their academic and professional endeavors.