Fallen Star - Endres, Günter

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Résumé :
The history of Swissair began in 1931 through the consolidation of two airlines, Ad Astra Aero and Balair, and the national airline became known for its financial stability, punctuality, reliability, and excellent in-flight service, and its sobriquet as The Flying Bank was well deserved. But throughout its existence, Swissair was handicapped by its small size, which prevented it from providing effective competition to the larger airlines. Its attempt to become a major European carrier through a risky equity-based alliance programme with several airlines, known as the Hunter Strategy, quickly unraveled and ultimately led to its demise. Swissair suffered heavy losses, and neither a strategic re-orientation plan nor a rescue attempt by the two biggest Swiss banks failed to arrest its terminal decline. Its last ever flight landed at Zurich on 1 April 2002. This book traces the histories of the various predecessor airlines and follows Swissair through the 70 years of its existence, which is amply illustrated with photographs and aircraft fleet lists....

Biographie:
G?nter Endres grew up in Germany, where he studied to become a Roman Catholic priest. Although this quest remained unfulfilled, his interest in religion was undiminished and he started taking a great interest in English monasticism and its relationship to the most powerful nobles of the land, whose castles and fortified manors dominated landscape and population. Trained as a structural engineer, he later also became fascinated by aircraft and air transport and has written some twenty books on aviation, while also contributing to numerous magazines. He is a Fellow of the Royal Aeronautical Society.

Sommaire:
The history of Swissair began in 1931 through the consolidation of two airlines, Ad Astra Aero and Balair, and the national airline became known for its financial stability, punctuality, reliability, and excellent in-flight service, and its sobriquet as The Flying Bank was well deserved. But throughout its existence, Swissair was handicapped by its small size, which prevented it from providing effective competition to the larger airlines. Its attempt to become a major European carrier through a risky equity-based alliance programme with several airlines, known as the Hunter Strategy, quickly unraveled and ultimately led to its demise. Swissair suffered heavy losses, and neither a strategic re-orientation plan nor a rescue attempt by the two biggest Swiss banks failed to arrest its terminal decline. Its last ever flight landed at Zurich on 1 April 2002. This book traces the histories of the various predecessor airlines and follows Swissair through the 70 years of its existence, which is amply illustrated with photographs and aircraft fleet lists....