Market Research and Analysis - Marcus Goncalves

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Résumé :
Marcus Goncalves, Ph.D., Ed.D, Boston University, Metropolitan College.
Marcus Goncalves is an international management consultant with over 30 years of experience in the U.S.,
Latin America, Europe, the Middle East, and Asia. He holds a doctorate in Educational Leadership (Ed.D.)
from Boston University and a joint doctorate in International Business (Ph.D.) from the Catholic University
of Portugal & University of Saint Joseph in Macao, China S.A.R. Dr. Goncalves, an Associate Professor of the
Practice and Coordinator of the Global Marketing Management program at Boston University MET, is an
international market and business researcher centering most of his studies on international
entrepreneurship and internationalization strategies, especially in Lusophone-Africa and frontier markets.
His research focuses on the impact of local macroeconomic, cultural, and geopolitical contexts on the
internationalization strategies of these SMEs. He regularly lectures on market research methods at the
graduate level and is heavily immersed in research in his field, often collaborating with international
research institutions....

Biographie:
Marcus Goncalves, Ph.D., Ed.D, Boston University, Metropolitan College.
Marcus Goncalves is an international management consultant with over 30 years of experience in the U.S.,
Latin America, Europe, the Middle East, and Asia. He holds a doctorate in Educational Leadership (Ed.D.)
from Boston University and a joint doctorate in International Business (Ph.D.) from the Catholic University
of Portugal & University of Saint Joseph in Macao, China S.A.R. Dr. Goncalves, an Associate Professor of the
Practice and Coordinator of the Global Marketing Management program at Boston University MET, is an
international market and business researcher centering most of his studies on international
entrepreneurship and internationalization strategies, especially in Lusophone-Africa and frontier markets.
His research focuses on the impact of local macroeconomic, cultural, and geopolitical contexts on the
internationalization strategies of these SMEs. He regularly lectures on market research methods at the
graduate level and is heavily immersed in research in his field, often collaborating with international
research institutions....

Sommaire:
Marcus Goncalves, Ph.D., Ed.D, Boston University, Metropolitan College.
Marcus Goncalves is an international management consultant with over 30 years of experience in the U.S.,
Latin America, Europe, the Middle East, and Asia. He holds a doctorate in Educational Leadership (Ed.D.)
from Boston University and a joint doctorate in International Business (Ph.D.) from the Catholic University
of Portugal & University of Saint Joseph in Macao, China S.A.R. Dr. Goncalves, an Associate Professor of the
Practice and Coordinator of the Global Marketing Management program at Boston University MET, is an
international market and business researcher centering most of his studies on international
entrepreneurship and internationalization strategies, especially in Lusophone-Africa and frontier markets.
His research focuses on the impact of local macroeconomic, cultural, and geopolitical contexts on the
internationalization strategies of these SMEs. He regularly lectures on market research methods at the
graduate level and is heavily immersed in research in his field, often collaborating with international
research institutions....