Branding Your Practice - Alice Pettey

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Résumé :
Are you looking to brand your health or wellness practice? Then you've found the right book! Between these covers, you'll find the information you need to understand what branding is, why you need to take control of your practice's brand, AND - most importantly - the steps on how to do it. That's right. I'm pulling back the curtain, & giving you the recipe to my secret sauce! Here's a peek at what you'll find inside: Part 1: Branding Benefits and Investment Understand what you are undertaking when you set about actively branding your practice and why you need to do it. Part 2: Foundations of Branding Develop an understanding of what branding is, all of the various parts, and how they contribute and intertwine with each other. Part 3: Creating Your Brand Get into the nitty-gritty of building your brand with direct questions that will have you setting benchmarks, defining standards, and determining your brand's look, feel, and tone. Part 4: Internal Branding & Culture Look inside your practice at how you communicate with your staff and how your staff communicates with patients. Learn how to create a culture that promotes your brand inside the practice. Part 5: Social & Reputation Management How does the outside world see your practice & your brand? Learn about the touch points you have control over and how to optimize them for positive brand interactions. Explore social media and its role in reputation management. Part 6: References & Resources You'll find all of the tools, worksheets, and websites referenced throughout the book. It is a great toolkit for while you're initially working on your brand and for the ongoing process of managing it....

Biographie:
Explore the Universe of The Ascendant Protocol Website: TheAscendantProtocol.com Newsletter: The Signal - Sign up directly on the site for updates, exclusive content, and early access to new chapters. Step beyond the page. At TheAscendantProtocol.com, you'll gain deeper access to the ever-expanding multiverse of the Spiralborn. Discover the layered history behind the Spiral Doctrine, the secret origins of the Writ, the entropic threat of the Chain, and the purpose of the Spiral Vaults scattered across forgotten worlds. This is more than lore-it's a living codex. Dive into dynamic dossiers on key characters, decoded doctrine verses, and interactive timelines that reveal how past fractures ripple into the future. Every glyph, every protocol, and every failure has meaning. The Writ seeks control. The Spiral seeks divergence. What rises from the fracture... is up to you. Join the rebirth. Fans of Red Rising, Scythe, and Mistborn will devour this genre-bending sci-fi fantasy saga packed with glyph magic, time fractures, and impossible choices....