Practical Text Analytics - Steven Struhl
- Format: Relié Voir le descriptif
Vous en avez un à vendre ?
Vendez-le-vôtreNouvel article expédié dans le 24H à partir des Etats Unis Livraison au bout de 14 à 21 jours ouvrables.
Nos autres offres
-
294,99 €
Produit Neuf
Ou 73,75 € /mois
- Livraison : 25,00 €
- Livré entre le 11 et le 17 août
Apres acceptation de la commande, le delai moyen d'expedition depuis le Japon est de 48 heures. Le delai moyen de livraison est de 3 a 4 semaines. En cas de circonstances exceptionnelles, les delais peuvent s'etendre jusqu'à 2 mois.
Voir le détail de l'annonce
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Practical Text Analytics de Steven Struhl Format Relié - Livre Économie
0 avis sur Practical Text Analytics de Steven Struhl Format Relié - Livre Économie
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
-
Quantum Chemistry, 2nd Edition
1 avis
Neuf dès 199,48 €
-
By Marc Pairon Art Deco Ceramics Made In Belgium: Charles Catteau
6 avis
Occasion dès 110,00 €
-
An American Odyssey - Photos From The Detroit Photographic Compagny 1888-1924
Occasion dès 114,00 €
-
Indian Jewelry Making Volume 1
Occasion dès 110,00 €
-
Vouet: Grand Palais 6 Novembre 1990 11 Février 1991
Occasion dès 150,00 €
-
Argentina Ruta 40
Occasion dès 99,00 €
-
St - Tropez Soleil
1 avis
Neuf dès 105,00 €
-
Just Enough Software Architecture: A Risk-Driven Approach
Occasion dès 119,99 €
-
Cambridge English Proficiency 2 Student's Book With Answers With Audio
Neuf dès 91,64 €
-
Watching Weimar Dance
Neuf dès 94,09 €
-
Pete Townshend: Who I Am
Neuf dès 127,99 €
-
The Lord Of The Rings
Neuf dès 183,21 €
-
The New Munsell Student Color Set
Neuf dès 125,62 €
-
Mykonos Muse
Neuf dès 105,00 €
Occasion dès 155,00 €
-
Jouef : Les Petits Trains De Notre Enfance
1 avis
Occasion dès 115,00 €
-
Paolo Roversi Livre Nudi
2 avis
Occasion dès 175,00 €
-
Car Racing 1965
2 avis
Neuf dès 109,00 €
-
Financial & Managerial Accounting Ise
Neuf dès 104,72 €
-
Oxford Resources For Ib Dp Chemistry: Course Book
Neuf dès 102,33 €
-
Dji Osmo 4 : 4k/240fps3activetrack
Neuf dès 85,99 €
Produits similaires
Présentation Practical Text Analytics de Steven Struhl Format Relié
- Livre Économie
Résumé :
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation.
Biographie: Sommaire: 08 Predictive models 3: all in the family with Bayes Nets 09 Looking forward and back Glossary
Preface01 Who should read this book? And what do you want to do today?
Who should read this book
Where we find text
Sense and sensibility in thinking about text
A few places we will not be going
Where we will be going from here
Summary
References02 Getting ready: capturing, sorting, sifting, stemming and matching
What we need to do with text
Ways of corralling words
Summary
References03 In pictures: word clouds, wordles and beyond
Getting words into a picture
The many types of pictures and their uses
Clustering words
Applications, uses and cautions
Summary
References04 Putting text together: clustering documents using words
Where we have been and moving on to documents
Clustering and classifying documents
Clustering documents
Document classification
Summary
References05 In the mood for sentiment (and counting)
Basics of sentiment and counting
Counting words
Understanding sentiment
Missing the simple frame with social media
How do I do sentiment analysis?
Summary
References06 Predictive models 1: having words with regressions
Understanding predictive models
Starting from the basics with regression
Rules of the road for regression
Divergent roads: regression aims and regression uses
Practical examples
Summary
References07 Predictive models 2: classifications that grow on trees
Classification trees: understanding an amazing analytical method
Seeing how trees work, step by step
Optimal recoding
CHAID and CART (and CRT, C&RT, QUEST, J48 and others)
Summary: applications and cautions
References
What are Bayes Nets and how do they compare with other methods?
Our first example: Bayes Nets linking survey questions and behaviour
Using a Bayes Net with text
Bayes Net software: welcome to the thicket
Summary, conclusions and cautions
References
Where we may be going
What role does text analytics play?
Summing up: where we have been
Software and you
In conclusion
References
Index
Détails de conformité du produit
Personne responsable dans l'UE