Neuroai - A K Pradeep

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Auteur(s) : A K Pradeep - Anirudh Acharya - Rajat Chakravarty - Ratnakar Dev

Editeur : Wiley

Langue : Anglais

Parution : 01/09/2024

Format : Moyen, de 350g à 1kg

Nombre de pages : 304

Dimensions : 23.3 x 15.7 x 2.8

ISBN : 9781394261963

Résumé :

It is the most powerful revolution of this century.

Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.

neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology...

Biographie:

Introduction ix

Part 1 Neuroscience and Ai 1

1 neuroAi for Marketers, Product Designers, and Executives 3

2 The Perceptual Brain 25

3 The Teen Brain 37

4 Gender and the Brain 51

5 The Maternal Brain 67

6 The Middle-Aged Brain 79

7 The Senior Brain and What It Prefers 87

Part 2 neuroAi Applications 101

8 neuroAi Applications across Categories and Industry Sectors 103

9 desireGPT - Drive Desire with neuroAi 105

10 The Consumer Experience 115

11 brandGPT - neuroAi-Powered Design of Brands 125

12 trendGPT - Discover Trends and Product Innovations Using neuroAi 141

13 packageGPT - neuroAi-Powered Package Design 153

14 fragranceGPT and flavorGPT - neuroAi-Powered Design of Fragrances and Flavors 173

15 musicGPT - Extract Emotions in Music and Generate Original Music 185

16 adGPT - neuroAi-Powered Advertising 197

17 scriptGPT - Writing Entire TV Shows, Plots, and Dialogue 211

18 luxuryGPT - Premiumize Products Using Brain Codes of Luxury 219

19 buzzGPT - Drive Virality through neuroAi 235

20 Imagine Our Future 253

References 255

Acknowledgments 273

About the Authors 275

Index 277

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Sommaire:
what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on Top Line Growth-build and grow revenues while exciting and winning consumers.

Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi.

The book explores key topics including:

• How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses
• What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of
• How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty
• How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs
• How to create Fragrance, and Flavors using neuroAi
• How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands
• How to build scalable capability in neuroAi within the enterprise

For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine....