In Good Conscience - Iglesias, Oriol

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Résumé :
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable...

Biographie:

1 Introducing Conscience: The Structure of the Book.- The Power of Conscience: From Wedgwood to Chocolonely.- Becoming Conscientious.- The Content.- 2 What Is Conscience? And Why Does It Matter?.- Defining Conscience.- Where Conscience Goes Wrong.- Why Conscience Matters.- Conclusion.- 3 The Business of Conscience.- Soneva: Integrating Conscience.- Soneva's Slow Life.- Putting Conscience at the Core.- The Attributes of a Business with a Conscience.- Fair.- Open.- Responsible.- Becoming a Business with a Conscience.- Conclusion.- 4 Building a Driving Conscience.- The Corporate Purpose.- Unilever and the Three Levels of Purpose.- The Corporate Principles.- The Benefits of a Driving Conscience.- Driving Conscience.- Uncovering the Corporate Heritage.- Embracing Stakeholder Co-creation.- Conclusion.- 5 Embedding Conscience.- Conscience as a Strategic Guide: La Casa de Carlota.- Curating Conscience.- How Oda Curates Conscience.- How to Embed Conscience.- Embedding Conscience in Value Creation Processes.- Embedding Conscience into Targets and Metrics.- Embedding Conscience into Culture.- Conscience and Ecosystems of Change.- The Power of Power with: Embedding Conscience Through Participation.- Power with Diversity and Inclusion.- HP's Commitment to Equality.- Conclusion.- 6 Fostering Conscientious Innovation.- Bringing Rest to the World: Conscientious Innovation at Auping.- Four Conscientious Innovation Strategies.- Built to Last: Slow but Agile Business Models.- Cowboys and Spaceships: Circular Business Models.- Repair, Resale and Rental: Extending Business Models.- Making Lives Better: Business Models with Social Impact.- The Three Enablers of a Conscientious Innovation Strategy.- Digitalization.- Servitization.- Co-creation.- Conclusion.- 7 Communicating and Demonstrating Conscience.- Helping Stakeholders Make Good Choices.- Know Your Audience.- Own the Issue.- Tell the Story.- Using Conscience as a Differentiator.- Conscientious Communication with Financial Audiences.- Conclusion.- 8 Leading with Conscience.- Strategic Paradoxes and Leadership Styles.- The Role of the Leader with a Conscience.- The Traits of Leaders with a Conscience.- How Can One Develop Leaders with a Conscience?.- Going Beyond the Leader of the Moment.- Conclusion.- 9 It's Up to You.- Taking Responsibility.- Thinking Critically.- Practising Transparency.- Focusing on People.- How to Think Different.- Index.