Proactive Companies - Araújo, L.
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Présentation Proactive Companies de Araújo, L. Format Broché
- Livre Économie
Résumé :
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
Biographie:
LEONARDO ARAUJO Professor of Marketing at Funda??o Dom Cabral (FDC), teaching both MBA programs but also short courses for executives of large national and multinational companies. He was Manager of Marketing at the FDC from 2003 to 2005 and is a member of the FDC Innovation Centre. ROGERIO GAVA Professor and consultant in marketing and strategy at FDC as well as a Visiting Professor teaching strategic marketing programs at the Federal University of Rio Grande do Sul (UFRGS), coordinator of the administration of the Centre for Higher Education Ragamuffin (CESFRS) and Director of Gava & Gava Integrated Business Consulting, since 1998, providing training and consulting in the areas of marketing, strategy and finance, serving clients in various regions of the country....
Sommaire:
PART I Market Proactiveness: Anticipating Moment-Zero Action Tools and Models: Market Proactiveness' DNA PART II Organizing the Company for MP Future-Today Management Uncertainty Management Proactive Innovation Management Proactive Behavior Management PART III Building Market Proactiveness Strategy Offer Proactiveness Industry Proactiveness Customer Proactiveness Conclusion
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