Wine Sales and Distribution - Wagner, Paul

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Résumé :
This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals....

Biographie:
Paul Wagner, Susan DeMatei, John C. Crotts, Byron Marlowe...

Sommaire:

Paul Wagner founded Balzac Communications & Marketing has been an instructor for Napa Valley College's Viticulture and Enology department for more than twenty-five years where he was named the McPherson Distinguished Teacher. He is a guest lecturer at many universities, including the Wintour MBA program in Europe, and has won many international awards for his work in the wine industry.

His books, including, Wine Marketing & Sales, Wine Sales and Distribution, and Artisan Public Relations, have won international awards. He has recorded a series of lectures for the Great Courses called The Instant Sommelier, and a series of lectures on wine for Audible: The Story of Wine in Ten Glasses. He currently serves as Senior Advisor, Wine Tourism for the Expedia Cruise Ship Center. He has recently written a successful series of murder mysteries.

Susan DeMatei has over 30 years of luxury direct marketing experience, but in the past 18, she has worked exclusively in the wine industry. Susan holds a B.S. in Communications from Boston University and an A.S. in Viticulture from Napa Valley College. She is a Certified Sommelier with the Court of Master Sommeliers, a Certified Specialist in Wine/Wine Education with the Society of Wine Educators and was awarded a DMA (Direct Marketing Association) award for strategic excellence. She is the marketing columnist for Grapevine Magazine, Crush Magazine (Canada) and a frequent freelance writer and speaker at conferences. Susan also is a marketing instructor at the WISE Academy as well as Napa Valley Community College, and a repeat lecturer at the Institute for Enology & Viticulture at Walla Walla Community College and California Polytechnic State University.

In 2012 Susan started WineGlass Marketing, a full-service direct marketing agency for the alcohol space. Her firm, now in its eleventh year, is based in downtown Napa and supports domestic and international wine and spirits clients with both B2B and DTC marketing in digital as well as traditional channels. The firm's creative strength is acclaimed winning 6 Platinum, 13 Gold and 7 Silver national and international creative awards for websites, social campaigns, and emails.

John C. Crotts, Ph. D., is the Director of the School of Travel Industry Management in the Shidler College of Business at the University of Hawaii at Manoa. Prior to this he was a Professor and Founding Chair of the Department of Hospitality and Tourism Management in the School of Business at the College of Charleston located in Charleston, South Carolina...