IBM - James W. Cortada

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Résumé :
Preface ix
I From Birth to Identity: IBM in its Early Years, 1880s-1945 1
1 Origins, 1880s-1914 3
2 Thomas J. Watson Sr. and the Creation of IBM, 1914-1924 27
3 The Emergence of IBM and the Culture of THINK 61
4 IBM and the Great Depression 91
5 IBM in World War II, 1939-1945 121
II IBM the Computer Behemoth, 1945-1985 147
6 IBM Gets into the Computer Business, 1945-1964 149
7 How Computers, IBM, and a New Industry Evolved, 1945-1964 177
8 System 360: One of the Greatest Products in History? 203
9 The IBM Way: How It Worked, 1964-1993 233
10 The IBM Way: What the World Saw, 1964-1993 257
11 IBM on the Global Stage 283
12 Two Decades of Antitrust Suits, 1960s-1980s 325
13 Communist Computers 353
14 A Tool for Modern Times: IBM and the Personal Computer 379
III A Time of Crisis, 1985-1994 419
15 Storms, Crisis, and Near Death, 1985-1993 421
16 IBM's Initial Response, 1985-1993 439
17 How IBM Was Rescued, 1993-1994 471
IV IBM in the New Century 501
18 A New IBM, 1995-2012 503
19 Hard Times, Again, and Another Transformation 547
20 THINK: IBM Today and Its Legacy 579
Author's Note: In the Spirit of Transparency 619
Notes 623
Bibliographic Essay 677
Index 687...

Biographie:
James W. Cortada...

Sommaire:
This is a history of IBM, a huge multinational firm, from its origins in the 1880s to the present. It demonstrates that this supplier of computers, software and information technology services played a profound role in shaping how other large organizations and economies evolved in the twentieth century. It describes its strategies, expansions, how various parts of the company collaborated and competed within the firm overcoming problems, a nearly fatal period in the early 1990s, and its recurring revivals and successes. The book is unique for several reasons. First, it is a comprehensive volume covering technologies, managerial actions, strategies, sales, the role of customers, and government regulatory and legal issues. Second, it is the only history that covers the post 1980 period down to 2018. (The last major history of IBM was published in the early 1990s.) Third, its emphasis on the role of corporate and sales culture is unique among books concerning IBM. Fourth, this book provides the greatest amount of detail available today about IBM's role in Western and Eastern Europe. The book is also unique because the author brings to the project several perspectives: that of an employee close to much of the critical events of one-third of the company's history, that of a trained historian, and that of an experienced student of the history of computing in business. Thus, he is able to integrate the entire history of the company from its origins to the present, demonstrating, for example, legacies of a prior era still evident in today's company, an ability to connect IBM's behaviors in each decade to those of other large multinational corporations, and to the computing activities of its many thousands of customers--...