Sales Forecasting Management - Mentzer, John T.
- Format: Broché Voir le descriptif
Vous en avez un à vendre ?
Vendez-le-vôtreNos autres offres
-
3,74 €
Occasion · Bon État
0,19 € offertsOption Express : Chez vous le 28/04 (?)
-
Livraison : 3,29 €
Gratuits dès 15,00 € chez ce vendeur - Livré entre le 28 avril et le 2 mai
Ancien livre de bibliothèque. Couverture différente. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives.
-
Livraison : 3,29 €
-
35,99 €
Occasion · Très Bon État
Ou 9,00 € /mois
1,80 € offerts- Livraison : 0,00 €
- Livré entre le 9 et le 18 mai
Service client à l'écoute et une politique de retour sans tracas - Livraison des USA en 3 a 4 semaines (2 mois si circonstances exceptionnelles) - La plupart de nos titres sont en anglais, sauf indication contraire. N'hésitez pas à nous envoyer un e-... Voir plus
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Sales Forecasting Management Format Broché - Livre Économie
0 avis sur Sales Forecasting Management Format Broché - Livre Économie
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
-
Innovation And Entrepreneurship
Neuf dès 18,41 €
Occasion dès 5,55 €
-
Harry Potter Tome 5 - Harry Potter And The Order Of The Phoenix
37 avis
Occasion dès 1,92 €
-
To Hell And Back
Neuf dès 19,00 €
Occasion dès 5,56 €
-
The American Roommate Experiment
1 avis
Neuf dès 16,18 €
Occasion dès 2,70 €
-
Les Plus Belles Comptines Anglaises (1 Cd Audio)
1 avis
Occasion dès 4,80 €
-
Terrae Incognitae
2 avis
Occasion dès 3,74 €
-
The Remains Of The Day
1 avis
Occasion dès 3,70 €
-
Where The Crawdads Sing
7 avis
Neuf dès 13,50 €
Occasion dès 2,70 €
-
Love Marriage
Occasion dès 5,31 €
-
Death At The Sign Of The Rook
Neuf dès 13,86 €
Occasion dès 4,80 €
-
Thème Anglais - Filière Lea
1 avis
Occasion dès 5,00 €
-
La Photo: Pétain-Mitterrand : L'histoire Secrète Du Document Qui Aurait Pu Bousculer La Ve République
2 avis
Neuf dès 21,00 €
Occasion dès 2,10 €
-
Operation Barbarossa (2) L'offensive Au Nord Vers Leningrad
Occasion dès 4,80 €
-
Mosaiques Romaines De Tunisie (Relie)
Occasion dès 4,80 €
-
The Handmaid's Tale. Tv Tie-In
2 avis
Neuf dès 16,56 €
Occasion dès 3,28 €
-
Half Bad
1 avis
Neuf dès 15,58 €
Occasion dès 3,50 €
-
Longman Children's Picture Dictionary
Occasion dès 5,00 €
-
The Woman In Me
1 avis
Neuf dès 16,18 €
Occasion dès 5,58 €
-
Femmes Hors Des Normes: Libre D'entreprendre Autrement : L'art D'un Sacré Biz
Occasion dès 5,10 €
-
The Shadow Sister
Neuf dès 11,50 €
Occasion dès 5,07 €
Produits similaires
Présentation Sales Forecasting Management Format Broché
- Livre Économie
Résumé :
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. ...
Biographie: Dr. John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Chair of Excellence in Business in the Department of Marketing, Logistics and Transportation at the University of Tennessee. He has written more than 170 papers and articles, which have appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, the Journal of MacroMarketing, Industrial Marketing Management, the Journal of Marketing Education, the Columbia Journal of World Business, Research in Marketing, Social Indicators Research, the International Journal of Physical Distribution and Materials Management, the Journal of Business Logistics, the Logistics and Transportation Review, Transportation Journal, the Journal of Business Research, Advances in Business Research, the Journal of Forecasting, the Journal of Business Forecasting, and numerous conference proceedings. He has co-authored five books: SUPPLY CHAIN MANAGEMENT, SALES FORECASTING MANAGEMENT, SIMULATED PRODUCT SALES FORECASTING, MARKETING TODAY, and READINGS IN MARKETING TODAY and edited the monograph MARKETING EDUCATION SOFTWARE. Dr. Mentzer was recognized in 1996 as one of the five most prolific authors in the Journal of the Academy of Marketing Science, and in 1999 as the most prolific author in the Journal of Business Logistics. He was awarded the Academy of Marketing Science Outstanding Marketing Teacher Award in 2001.
Sommaire:
PREFACE
1. MANAGING THE SALES FORECASTING PROCESS
INTRODUCTION
A DEMAND MANAGEMENT APPROACH TO SALES FORECASTING
SALES FORECASTING MANAGEMENT
FORECASTS VERSUS PLANS VERSUS TARGETS
THE ROLE OF SALES FORECASTING IN SALES AND OPERATIONS PLANNING (S&OP)
WHY IS A SALES FORECAST NEEDED?
SUMMARY: ORGANIZATIONAL SALES FORECASTING NEEDS
THE TOOLS OF SALES FORECASTING MANAGEMENT
SALES FORECASTING MANAGEMENT QUESTIONS
SALES FORECASTING AND PLANNING: AN ITERATIVE PROCESS
FUNCTIONAL SILOS
OVERVIEW OF THIS BOOK OVERVIEW OF THIS BOOK
2. SALES FORECASTING PERFORMANCE MEASUREMENT
INTRODUCTION
SALES FORECASTING ACCURACY
SALES FORECOSTING COSTS
CUSTOMER SATISFACTION
PUTTING IT ALL TOGETHER--A FORECASTING ROI DECISION
CONCLUSIONS
3. TIMES SERIES FORECASTING TECHNIQUES
INTRODUCTION
FIXED-MODEL TIME SERIES TECHNIQUES
FIXED MODEL TIME SERIES TECHNIQUES SUMMARY
OPEN-MODEL TIME SERIES TECHNIQUES
SUMMARY
4. REGRESSION ANALYSIS
INTRODUCTION
HOW REGRESSION ANALYSIS WORKS
THE PROCESS OF REGRESSION ANALYSIS FOR FORECASTING
FURTHER EVALUATION OF CANDIDATE MODELS
MODEL VALIDATION
AN EXAMPLE
CONCLUSION
NOTES
5. QUALITATIVE SALES FORECASTING
INTRODUCTION
QUALITATIVE FORECASTING: ADVANTAGES AND PROBLEMS
SUMMARY: QUALITATIVE TECHNIQUE ADVANTAGES AND PROBLEMS
QUALITATIVE TECHNIQUES AND TOOLS
MARKET RESEARCH TOOLS FOR QUALITATIVE FORECASTING
DECISION ANALYSIS TOOLS FOR QUALITATIVE FORECASTING
SUMMARY
APPENDIX
6. SALES FORECASTING SYSTEMS
INTRODUCTION
THE SALES FORECASTING SYSTEM AS A COMMUNICATION VEHICLE
MULTICASTER
SALES FORECASTING SYSTEMS: SUMMARY
APPENDIX
7. BENCHMARK STUDIES: THE SURVEYS
INTRODUCTION
STUDIES PRIOR TO PHASE 1
PHASE 2 METHODOLOGY
FINDINGS COMPARING PHASE 1 TO PHASE 2
CONCLUSIONS FROM COMPARING PHASE 1 AND PHASE 2
SALES FORECASTING SYSTEMS
SALES FORECASTING MANAGEMENT
FORECASTING IN CONSUMER VERSUS INDUSTRIAL MARKETS
CONCLUSIONS: INDUSTRIAL VERSUS CONSUMER FORECASTING
CONCLUSIONS FROM PHASE 2
8. BENCHMARK STUDIES: WORLD-CLASS FORECASTING
INTRODUCTION
FUNCTIONAL INTEGRATION
APPROACH
SYSTEMS
PERFORMANCE MEASUREMENT
CONCLUSIONS
APPENDIX: SALES FORECASTING AUDIT PROTOCOL
9. BENCHMARK STUDIES: CONDUCTING A FORECASTING AUDIT
INTRODUCTION
THE ROLE OF AUDITING
MANAGEMENT RESPONSE TO AUDITS
CONCLUSIONS
10. MANAGING THE SALES FORECASTING FUNCTION
INTRODUCTION
THE ROLE OF THE SALES FORECASTING CHAMPION
THE SEVEN KEYS TO BETTER FORECASTING
WHY THE CEO SHOULD CARE
THE CEO SHOULD CARE AT TELLABS
CONCLUSIONS
REFERENCES
INDEX
Détails de conformité du produit
Personne responsable dans l'UE