Positive Networking - Stokes, Mike

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Résumé :
Business networking has become an increasingly important element within the marketing strategy of a business but, like all marketing activities, it needs to be planned, structured and measured if it is to be effective. Having been a prolific networker and the creator of innovative networking events over a number of years, Mike Stokes has seen some of the best networkers in action - and some of the worst! This book helps new and inexperienced business networkers to ? find the most appropriate networking groups for their businesses ? understand how to network effectively ? recognise the mistakes that poor networkers make It also assists organisers of networking events by ? outlining how to establish and grow a networking group ? suggesting ways in which rounds of elevator pitches can be spiced up ? explaining in detail how to set up and run 20 different networking formats The book introduces networkers to The 5 Ps of Networking and it gives leaders of networking groups a stack of new ideas. If your networking is NOT working, it is almost certainly your own fault, and this book explains why....

Sommaire:
Business networking has become an increasingly important element within the marketing strategy of a business but, like all marketing activities, it needs to be planned, structured and measured if it is to be effective. Having been a prolific networker and the creator of innovative networking events over a number of years, Mike Stokes has seen some of the best networkers in action - and some of the worst! This book helps new and inexperienced business networkers to ? find the most appropriate networking groups for their businesses ? understand how to network effectively ? recognise the mistakes that poor networkers make It also assists organisers of networking events by ? outlining how to establish and grow a networking group ? suggesting ways in which rounds of elevator pitches can be spiced up ? explaining in detail how to set up and run 20 different networking formats The book introduces networkers to The 5 Ps of Networking and it gives leaders of networking groups a stack of new ideas. If your networking is NOT working, it is almost certainly your own fault, and this book explains why....