Ignite Topline Growth - Melanie R. Varin

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Résumé :
Have you ever experienced the frustration of working in an organization where the Go-To-Market (GTM) functions of sales, marketing, and customer success do not play well together? Perhaps these departments even work in silos that promote goals that seem counter-productive or, worse yet, in opposition? If so, you are not alone! GTM misalignment is huge and pervasive, yet when teams work in sync, they experience tremendous benefits - for their customers and their organization! In Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success, author Melanie R. Varin uses a business fable to demonstrate issues related to misalignment and outlines a series of steps taken to address it. She then summarizes important key concepts and provides practical exercises for immediate application. By reading this book, you will understand:The four critical elements necessary for strong GTM alignment The steps needed to put those elements in place The magnitude of benefits you and your teams are likely to enjoy because of great alignment Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success is a how-to book that benefits all GTM team members, especially business leaders who recognize the need for change and are willing to make alignment a reality!