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Présentation Is This All There Is? Format Broché
- Livre Économie
Résumé :
You're a leader in the company you work for and it's doing relatively well-you've earned a nice house, a new car, maybe even a boat-but is this all there is? Is financial gain the only measure of success? With the accumulated knowledge of over a lifetime of leadership in public relations, in Is This All There Is?, Strategic Advisor Kerry Tucker outlines the five ingredients of success and describes how to put those learnings into action. For more than four decades, Kerry and those at Nuffer, Smith, Tucker, Inc., a San Diego-based public relations firm, have been helping CEOs of companies and not-for-profit groups design and implement tried-and-true systems to anticipate, manage, and shape change. Is This All There Is? will empower you with the tools to become a better leader, manager, or CEO and learn to thrive personally and professionally. There are no trendy new ideas in this book, only those that stand the test of time. In the hours it takes to fly from Los Angeles to Washington National, leaders from any walk of life can take a fresh, uninterrupted look at what it takes to become truly successful.
Biographie:
Advising Nuffer, Smith, Tucker, Inc. since 1980, Kerry Tucker loves all things strategy and has spent most of his professional life helping companies decide what they want to be when they grow up. His book Public Relations Writing: An Issue-Driven Behavioral Approach (1989, 1994, 1997) has been adopted by hundreds of colleges and universities all over the world. Kerry also co-founded Food Foresight, a trends intelligence system for the agri-food chain and served on a number of university boards. He has won the W. Howard Chase Award, created by the Issue Management Council to recognize organizational excellence in issue management, as well as the Otto Bos Lifetime Achievement Award from the Public Relations Society of America, San Diego Chapter. Kerry lives in San Diego, CA. Teresa Siles is president and partner of Nuffer, Smith, Tucker, Inc. She graduated from San Diego State University with a bachelor's degree and an MBA in 2013. She is currently based in San Diego CA. Blake Tucker Nelson, Kerry Tucker's daughter, runs My Sage PR, a boutique public affairs firm in Carlsbad, CA.
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