Net Profit: How to Succeed in Digital Business - David Soskin

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Résumé :
This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world. --Luke Johnson, Chairman Risk Capital partners and Financial Times columnist Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: * Convert a brilliant idea into something that actually pays * Get the funding you need to expand * Build a great team of staff and advisers * Keep the cash flowing * Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online. I wish this book had been written ten years ago when I first entered the e-commerce industry. --Glenn Fogel, EVP - Corporate Development and International, Priceline.com

Sommaire:
Acknowledgements. Preface. About the author. Introduction. Chapter 1: The Digital Revolution - A Short History. Chapter 2: The Customers - Business Models. Chapter 3: The Product. Chapter 4: The Skills. Chapter 5: The Cash. Chapter 6: Marketing. Chapter 7: The Rest of the World. Chapter 8: The Future. Notes. Selected Bibliography. Index.

'...a book which will give you all the do's and don'ts of building an internet business'. (Managment Today, September 2010). 'He gives inspiration to start-ups and a renewed faith in the connection of people through communication and business'. (Cheap Flights, September 2010). 'The book is very readable, with plenty of anecdotes to illustrate the points he's making'. (The Book Bag, September 2010). '...it does provide an excellent introduction into how to make money in the digital world.' (Growing Business, October 2010).