Hay -

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Résumé :
This is the first book on one of the most innovative and accessible design brands in the world, HAY. Established in 2002, HAY quickly ascended from being a small Danish company to a globally adored brand at the forefront of product design. By creating furniture and everyday objects that are functional, colourful and affordable, HAY has changed the world's view of Scandinavian design. This book tells the fascinating story of HAY through its bold approach to colour and the alchemy that arises from its collaboration with the most talented creatives around the world - from independent young designers to the most established studios - all of whom share the brand's core values of making joyful, high-quality design available to a wide audience.

Biographie:
HAY was borne from founders Rolf and Mette Hay's desire to make high-quality, beautiful, practical designs for the many, not the few. Kelsey Keith is the editorial director at Herman Miller, a contributor at Elle Decor, an independent podcast consultant, and the former editor-in-chief of Curbed and founding editor at Architizer. John Hoke III is the Chief Design Officer of Nike....

Sommaire:
Welcome to HAY's universe of irresistible, affordable, everyday design.'HAY is destined to be an important part of the modern design canon - not as the result of design theory or design thinking, but as a result of design doing.' - John Hoke III, Chief Design Officer, NikeIn 2002, husband and wife Rolf and Mette Hay founded their namesake company and forever changed how the world perceives Scandinavian design. Born from the duo's desire to make outstanding design available to all, HAY reimagines functional objects, turning couches, cutting boards, towels, and toothbrushes into vibrant items that bring joy to one's daily life.Simple, stylish, and affordable, HAY's furniture and accessories are a seamless blend of quality and economy. The brand's deep connections within the art, food, fashion, and broader cultural communities, as well as its exuberant use of colour - icy pastels, Memphis primary colours, rich jewel tones, and vivid near-neons - ensure HAY's best-selling products including the Mags Sofa, Matin Lamp, About A Chair, Palissade Collection, and Sowden Accessories Collection remain one step ahead of the zeitgeist.Published to coincide with the brand's 20th anniversary, this inspiring visual monograph explores HAY's origins and astronomical trajectory, including its close partnership with Herman Miller...