Onward - Howard Schultz

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Résumé :
Schultz's inspiring story of how he stepped in to save Starbucks. He stepped down as CEO in 2000, to return in 2008 when the business began to fail. Here he explains how he managed to turn it around again, with lessons for business sustainability.

Biographie:
Howard Schultz is chairman, president, and chief executive officer of Starbucks Coffee Company. Howard moved to Seattle from his native New York and joined the company in 1982 as director of operations and marketing when Starbucks had only four stores. He has been recognized extensively for his passion, leadership, and efforts to strengthen communities, with honors including the Horatio Alger Award for those who have overcome adversity to achieve success; the Rev. Theodore M. Hesburgh Award for Business Ethics given by Notre Dame University's Mendoza College of Business; the Botwinick Prize in Business Ethics from Columbia Business School; and the first ever John Wooden Global Leadership Award from UCLA Anderson School of Management. He has also been included in Time magazine's Time 100 , a list of the most influential people in the world. Howard and his wife, Sheri, live in Seattle and have two children. The Starbucks Foundation and the CUP Fund All of Howard Schultz's proceeds from the sale of this book will be donated to the Starbucks Foundation, founded in 1997 to support the company's commitment to community; and the CUP Fund, founded by partners (employees) to provide financial relief to partners facing emergency situations that have unexpectedly impacted their life. Joanne Gordon is a former Forbes writer who has spent more than a decade profiling companies and business leaders for numerous publications. She has written five previous books.

Sommaire:
Introduction. Part One: Love. 1 A Beverage of Truth. 2 A Love Story. 3 Surfacing. 4 Nothing is Confidential. 5 Magic. 6 Loyalty. 7 Believe. Part Two: Confidence. 8 A Reservoir of Trust. 9 A New Way to See. 10 Playing to Win. 11 Elevating the Core. 12 Get in the Mud. 13 A Reason to Exist. 14 Benevolence. 15 Beyond the Status Quo. 16 Bold Moves. Part Three: Pain. 17 Whirlwind. 18 A Lethal Combination. 19 Reverence. 20 No Silver Bullets. 21 I Know this to be True. Part Four: Hope. 22 Truth in Crisis. 23 A Galvanizing Moment. 24 Nimble. 25 Plan B. 26 Stay the Course. Part Five: Courage. 27 Innovate. 28 Conviction. 29 Connecting Dots. 30 Balance. 31 Conscience. 32 Winning. 33 Ni Hao. Tribute. Acknowledgments. Photo credits. Index.

'...a compelling story...gripping stuff. ' (Management Today, May 2011). '...the story of how [Howard] stabilised the company and brought it back to its core values.' (Bookbag.co.uk, May 2011). '...a tale of derring-do, traversing the globe and crowded with a cast of exceptional people... the book is testament to [Howard's] drive and dedication.' (Financial Times, May 2011). ' The book is useful for anyone interested in leadership, management, and building a consumer brand.' (The Market, May 2011). '...an insight into the challenges faced by anyone keen to build a socially conscious business that is also highly profitable.' (Director.co.uk, June 2011).