Consumer Behaviour - Zubin Sethna

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Résumé :

Praised for its no nonsense approach to engaging students and conveying key learning outcomes, Blythe's new edition of Consumer Behaviour now features increased coverage of social media, digital consumption and up to date marketing practice.

Examples and case studies from global brands including Spotify, Instagram and Amazon are threaded throughout the text, and students' understanding and retention of the knowledge is encouraged through innovative learning features including:

• 'how to impress your examiner' boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments
• 'consumer behaviour in action' boxes -practical examples highlighting what goes on in the real world
• 'challenging the status quo' boxes - encouraging students to think outside the box, think critically and exercise their problem solving skills

The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including powerpoint slides, multiple choice questions, and selected author videos to make the examples in each chapter come to life.