Strategy And Technology - Towards Technology Based Sustainable Competitive Advantage - Margerie Victoire de

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Résumé :
Companies often try to free themselves from technology which is thought to be expensive to develop and difficult to control They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.

Biographie:
Professor at Grenoble School of Management since 2003 and Visiting Professor at Cranfield University since 2009, Victoire de Margerie specializes in strategy, technology management and corporate governance. She is a Non Executive Director of Ciments Français (Building Materials) and Outokumpu (Stainless Steel). And she chairs the board of the UK based nanotechnology start-up Rondol. Until 2002, she held various management and executive position in Germany, France and the USA in multinational industrial groups Her last executive position was in Chicago as General Manager Pechiney Bottles (200 M$ sales - 6 plants worldwide). She received her PhD in Management with honors from Université de Paris 2 in 2007. And she holds a Master in Political Science (Institu d'Etudes Politiques de Paris, 1986) as well as a Master in Managemen (HEC Paris, 1983).

Sommaire:
["STRATEGY AND TECHNOLOGY : BACKGROUND","Strategic Management : traditional basics and current trends","Technology and Strategy : two key tools (Porter analysis, Competitive Advantage Model)","STRATEGIC DESIGN : REVAMPING A PRODUCT LINE OR A PRODUCT PORTFOLIO","Peugeot Citroen, the Diesel Particulate Filter : Business Case and Teaching Note","Rhodia Organics, Competitive Segmentation : Business Case and Teaching Note","THE PRODUCT LIFE CYCLE APPROACH : A COMBINATION OF STRATEGIC DESIGN AND EXECUTION","STMicroelectronics . The Future of Digital Imaging : Business Case and Teaching Note","Airbus . The A380 project : Business Case and Teaching Note","STRATEGIC EXECUTION : M & A AND ORGANIC GROWTH","Post Merger Integration at Philips Medical Systems : Business Case and Teaching Note","Industrial Restructuring at Texas Instruments : Business Case and Teaching Note"]