Understanding Business Ecosystems - How Firms Succeed In The New World Of Convergence? - Soumaya Ben Letaifa
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Présentation Understanding Business Ecosystems : How Firms Succeed In The New World Of Convergence ? de Soumaya Ben Letaifa
- eBook Sciences économiques
Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? builds on strategic management and innovationmanagement academic contributions to better understand theoreticaland empirical challenges of business ecosystems.
Even if the concept ofbusiness ecosystem was coined in 1993, it will lie fallow during more than tenyears before gaining scholars' interest. Managers will however recognize therelevance of this concept as it grasps the complexity of their business realityin terms of new collaborative and innovative strategies.Thus, the main purpose of this book is twofold. On the one hand, the objective is to identify the epistemological and theoretical fundamentals of business ecosystems, and on the other hand, the purpose is to analyse the various managerial challenges. This volume analyses in particular the issues of knowledge management, coopetition strategies, platforms, governance, etc.
Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? is finally a key reference book that innovates by integratingfor the first time well known French speaking scholars' contributions from the strategy and innovation management fields.